{"id":31310,"date":"2019-12-09T10:19:58","date_gmt":"2019-12-09T09:19:58","guid":{"rendered":"https:\/\/suitex.it\/all-jobs-search\/digital-media-senior-specialist\/"},"modified":"2020-04-23T14:30:54","modified_gmt":"2020-04-23T12:30:54","slug":"digital-media-senior-specialist","status":"publish","type":"post","link":"https:\/\/suitex.it\/en\/all-jobs-search\/top-middle-management-jobs\/digital-media-senior-specialist\/","title":{"rendered":"Digital Media Senior Specialist"},"content":{"rendered":"<p>Un\u2019azienda internazionale del settore Fashion Beauty, first player e winner nel suo segmento, ha incaricato Suitex International di selezionare un giovane Digital Media Senior Specialist.<\/p>\n<p>Responsabilit\u00e0 Primarie: Digital Media Spending.<\/p>\n<p>Scopo: responsabilit\u00e0 di gestire tutti gli investimenti Digital Marketing, Media Spending e Channel performance al fine di massimizzare l\u2019efficacia ed il ritorno degli investimenti in ottica Omnichannel ed in particolare sulla crescita del sito web aziendale.<\/p>\n<p>JOB PROFILE:<\/p>\n<ul>\n<li>Media Channel Performance,<\/li>\n<li>Sviluppo delle strategie digital Branding in ottica Omnichannel, con particolare attenzione alla crescita e sviluppo del sito web,<\/li>\n<li>Gestione e implementazione BDG adv digital, in collaborazione con le agenzie selezionate, in linea con le strategie marketing e commerciali,<\/li>\n<li>Gestione e implementazione BDG digital a supporto del sito internet (PPC\/Affiliates\/Google shopping\/etc.), al fine di massimizzare traffico, conversione e ritorno degli investimenti, identificazione e gestione collaborazione con agenzie esterne (creazione\/adattamento contenuti campagne marketing, gestione eventi, BDG adv, etc.),<\/li>\n<li>Gestione di tutte le attivit\u00e0 relative a PPC, creazione ad copy e strategie keywords,<\/li>\n<li>Identificare e gestire la collaborazione con agenzie locali per ottimizzare l\u2019allocazione e implementazione degli investimenti digital e adv su tutti i canali selezionati,<br \/>\nOttimizzare investimenti e ritorni in ambito paid social e social adv,<\/li>\n<li>Preparazione ed implementazione delle campagne in accordo con il team commerciale ecommerce, con analisi periodiche utilizzando key metrics, analytics e kpi per\u00a0 misurare efficacia degli investimenti e identificare opportunit\u00e0 di miglioramento,<\/li>\n<li>Stretta collaborazione e sinergia sulla definizione di strategie, piani e azioni in ambito Digital con il team commerciale Digital Business.<br \/>\nCRM:<\/li>\n<\/ul>\n<p>Attivazione in collaborazione con il team HQ dei piani e azioni CRM, email marketing, frequenza e tipologia campagne email,<br \/>\nGestione in autonomia email marketing strategy per il mercato Italiano, interfacciandosi con il team Global per la parte di back end (Service Provider)\u00a0 e produzione contenuti (brand, contenuti, newsletter),<br \/>\nMonitoraggio e analisi delle performance email marketing usando le metriche e KPI pi\u00f9 opportune al fine di ottimizzare risultati e ritorni.<\/p>\n<p>SEO:<\/p>\n<ul>\n<li>Definizione e attuazione di azioni migliorative in ambito SEO su tutti i canali (website, social, video) in collaborazione con il team Digital, in linea con le best practice di mercato,<\/li>\n<li>Gestione e adattamento per il mercato Italiano dei contenuti per assicurare la migliore attuazione delle strategie SEO,<\/li>\n<li>Misurare i risultati di crescita traffico organico e KPI specifici per SEO.<\/li>\n<\/ul>\n<p>KEY SKILLS &amp; EXPERIENCE:<\/p>\n<ul>\n<li>3-4 anni esperienza, preferibilmente in ambito Premium Digital (settori Beauty e Fashion preferenziali),<\/li>\n<li>Conoscenza digital media planning e processi\/prassi di gestione acquisto,<\/li>\n<li>Capacit\u00e0 di gestione complessit\u00e0, molteplicit\u00e0 di progetti e priorit\u00e0 in modo agile e pragmatico,<\/li>\n<li>Esperienze in ottimizzazione strategie digital e campagne sui vari ambiti: search, Affiliates, remarketing, paid social, Programmatic, CRM, SEO, Google Shopping Ads, Comparison shopping, Service (CSS) and\/or Google Display Network,<\/li>\n<li>Buona competenza in Google Analytics 360 e analoghi tool analitici e capacit\u00e0 di trarre insights e definire action plan conseguenti,<\/li>\n<li>Buona competenza in altri tool quali Search Ads 360, Google Ads Editor, Double Click e altri tool (Google Trends),<\/li>\n<li>Ottima capacit\u00e0 analitica e di sintesi,<\/li>\n<li>Proattivit\u00e0, entusiasmo, flessibilit\u00e0 e commitment,<\/li>\n<li>Ottima conoscenza inglese.<\/li>\n<li>Si offre l\u2019assunzione immediata a livello impiegatizio, ambiente di lavoro internazionale, team giovane ed orientato al successo, retribuzione adeguata a capacit\u00e0 ed esperienze.<\/li>\n<\/ul>\n<p>Sede di lavoro: Firenze.<\/p>\n<p><span style=\"color: #808080;\"><em>CONCLUDED<\/p>\n<p><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un\u2019azienda internazionale del settore Fashion Beauty, first player e winner nel suo segmento, ha incaricato Suitex International di selezionare un giovane Digital Media Senior Specialist. Responsabilit\u00e0 Primarie: Digital Media Spending. Scopo: responsabilit\u00e0 di gestire tutti gli investimenti Digital Marketing, Media Spending e Channel performance al fine di massimizzare l\u2019efficacia ed il ritorno degli investimenti in [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Media Senior Specialist - Suitex International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/suitex.it\/en\/all-jobs-search\/top-middle-management-jobs\/digital-media-senior-specialist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Media Senior Specialist - Suitex International\" \/>\n<meta property=\"og:description\" content=\"Un\u2019azienda internazionale del settore Fashion Beauty, first player e winner nel suo segmento, ha incaricato Suitex International di selezionare un giovane Digital Media Senior Specialist. 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